The London-based creatives of Nitro explain that they want people to embrace the latest Tuned shoe but also the future itself. The TV ad is highly futuristic indeed. And since they wanted us to fully embrace the concept, they picked the total eye-candy to play the part of the gymnast. This muscular beauty keeps tumbling through a sci-fi cityscape, fragmenting all the surfaces he touches into trixels — a trekkish way of saying ‘colored triangular shapes’–, until he finally dissolves in a storm of color.