Christophe Dominici ended his top-flight rugby playing career last June, but he is now part of the Stade Français coaching staff, and still popular enough to be prized by marketing specialists. The Simmons Bedding Company just hired the 36-year-old to promote their new Sensoft mattress with the tagline: “Christophe Dominici is firm and gentle, but hardly as soothing as a Simmons Sensoft mattress.”
Simmons’ website features a behind-the-scenes video of the shooting. The campaign shots and the screen captures are in the gallery below.
