Oh yeah, there is a sexy new underwear brand to hit the market. Called Rich Underwear, its from former DNA and Playgirl cover model, fitness guru, and general all round hawt dude David Rich. The underwear is even eco-inspired, using bamboo fabric. As David explains, "The Bamboo fabric is three times more absorbent than cotton, it breathes better and wicks away moisture from the skin because of the bamboo's natural micropores!"
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